ECOSTRAP® is the new sustainable business division of Basso, a Brazilian company founded in 2001, with almost 20 years in the market, specializing in the design and marketing of Accessories for Musical Instruments. All products launched on the market through this brand aim to achieve the maximum degree of sustainability available in terms of technology, in a continuous search for new materials.
The headquarters is located in Novo Hamburgo - RS, the center of technology and artifact production in Brazil, facilitating access to the best and most up-to-date technologies in the market.
Market leader in Brazil in straps for Musical Instruments, has been dedicating itself year after year to perfecting this accessory, so important for the Musician, both in its look, as in safety and comfort.
In 2019, we launched the first ecological STRAP in the world called ECOSTRAP®, 100% made from a synthetic laminated material Vinyl Tech®, manufactured from raw materials without any animal origin, Vegan Premium; 100% free of phthalates, 100% free of hydrolysis and 100% recyclable. the material is so close to leather, it is difficult to tell the difference and it is much more economical and environmentally friendly.
BASSO HAS PROGRESSIVELY BEEN INCORPORATING THE THREE PILLARS OF SUSTAINABILITY in its management system, understanding that it is a journey that has no end and is in constant development.
This directly translates into REALISTIC ATTITUDES THAT WE STARTED IN 2018, and have already shown measurable results:
- ECONOMIC AND SOCIAL DEVELOPMENT: currently the entire production chain of our products is developed externally, via a network of local suppliers. Composed entirely of small certified companies and local labor, promoting economic and social development in their communities, having as the main principle, the protection of the environment and sustainable development. All raw materials are locally sourced and manufactured and follow internationally environmentally friendly production standards, aiming for the state of the art in the use of natural resources, water, energy, and the increasing INCORPORATION OF RENEWABLE AND RECYCLABLE RAW MATERIALS.
- ENVIRONMENTAL PROTECTION: Development of suppliers of raw materials that are increasingly sustainable and recyclable. In the past two years, WE HAVE REDUCED THE QUANTITY OF PRODUCTS DEVELOPED WITH BOVINE LEATHER TO JUST 8%, REPLACING THEM WITH RECYCLABLE MATERIALS SUCH AS; GREEN COTTON, VEGAN PREMIUM AND SUSTAINABLE SYNTHETICS AND NEW MATERIALS FROM THE RECYCLING OF PET BOTTLES.
As a result of this repositioning, the brand is now represented by the new registered logo "Basso", without any reference to raw materials of animal origin. The two orange "S’s" in the brand represent the pillars of Sustainability: S (Social / Economic) and S (Sustainable - environmental protection).
According to annual estimates of greenhouse gas emissions from the Ministry of Science, Technology and Innovation of Brazil, livestock accounts for 14.5% of total emissions (Source: Embrapa.com.br). It is well known that greenhouse gases have a direct impact on climate change. REDUCING THE USE OF LEATHER is a very important step on the path to REDUCING THE CARBON FOOTPRINT IN OUR PRODUCTS.
In 2019, we released the world's FIRST ECO-FRIENDLY STRAP CALLED ECOSTRAP®, 100% manufactured from a non-animal laminated synthetic material, Vegan Premium; 100% phthalate free, 100% Hydrolysis free and 100% recyclable. This new and exclusive patented material is far more cost effective and ecologically friendly than leather.
We also wish to draw attention to our straps produced from 100% RECYCLABLE SYNTHETICS, which can be ground down at the end of their life cycle and transformed into another synthetic laminate, used as mattress filling or wall bricks. There are several studies for new uses, always aiming at recycling and with the least possible impact on the environment. THIS IS OUR OBJECTIVE!
Our goal and commitment is to endeavor to achieve 100% proven recyclable products with the least possible impact on the environment, as well as to REDUCE, AS MUCH AS POSSIBLE, THE CARBON FOOTPRINT LEFT BY EACH PRODUCT, IN RELATION TO IT’S ENTIRE PRODUCTION CHAIN, from the raw material to the final reprocess as a new raw material from recycling.
IT’S A LONG-TERM ENDEAVOUR, BUT WORTH IT!
